the experts in online consumer behavior

ResponseLogix specializes in the development of Internet lead management, relationship development and marketing software solutions. Our expertise is firmly based on in-depth knowledge of how consumers shop online, and in particular, how they use the Internet to buy vehicles. By understanding their behavior, we’ve applied our technical expertise to develop a sophisticated, patent-pending solution suite that helps auto dealers improve their interactions with online buyers. This improved customer relationship results in selling more cars and generating more revenue by creating new, satisfied customers.
ROI
Our flagship ResponseLogix solutions suite was developed inside, a Top-25 Internet auto dealership. Operating in the day-to-day dealership environment, we optimized, fine-tuned and refined every aspect of our service, enabling us to develop sales tools that are more robust, dealer-centric and responsive than anything on the market today. In fact, our typical dealer customer now sees close rates on new Internet leads increase by at least 2 points and reactivated leads jump by 9 points – and that’s just the average. Many dealers are seeing a 50% increase in sales from their Internet department.

As a result of dealers’ tremendous success with ResponseLogix, our implementations are growing throughout the U.S. And even though increased revenue is the obvious benefit, dealers are finding that our suite of solutions is having another positive effect on their business: sales people are seeing their income go up. When sales go up, commissions go up and staff turnover goes down – which makes dealerships even more profitable.

Our extensive experience in automotive e-commerce and consumer behavior, coupled with our high-performance, patent-pending technology, uniquely qualifies us to help dealers improve their sales efforts with online auto shoppers, and improve their close rates. Our experience also shows that with ResponseLogix in Internet sales departments, revenue from online sales can increase 50% or more.
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