ResponseLogix^® Supports Toyota Dealers During Recall
Free Auto Quotes on Affected Models

Sunnyvale, Calif – January 27, 2010– ResponseLogix, Inc., the leading provider of automotive digital response management software for internet leads, today announced that it will support its Toyota customers during the recall and will not charge for quotes that contain a request for one of the affected models.

“We stand ready to support our Toyota dealers through this short-term challenge,” said Tom Mohr, CEO of ResponseLogix.

Toyota Motor Sales yesterday announced suspension of sales on eight models involved in the recall related to accelerator pedals. Starting today any, new or pre-owned SmartQuote for any lead which contains a request for one of the affected models will be complimentary until the suspension has been lifted.

“ResponseLogix has gone far beyond being proactive. They are standing behind their Toyota customers at this challenging time; no other vendor has done that,” said Scott Pettitt, Direct and Pre-owned Sales Director at Toyota Sunnyvale. “Just as Toyota has taken action to support its customer, ResponseLogix is showing leadership by this action.”

With the ResponseLogix solution suite, auto dealers are able to deliver to a car buyer a price quote on multiple vehicles, consistent with his or her trim-level request, from the assigned sales representative in less than 10 minutes.

ResponseLogix started in a car dealership. By observing the internet car buying sales process from both the dealer and the customer side, ResponseLogix determined that effective Digital Response Management is the key to achieving both immediate initial response and effective ongoing follow-up. With this in mind, the company created its powerful patent-pending solution suite, tailored to the needs of the fast-paced, multi-tasking dealer internet selling environment.

About ResponseLogix, Inc.

ResponseLogix is a pioneer in the emerging category of Digital Response Management (DRM), leading the industry with a marketing solution suite that enables dealers to maximize sales from internet leads. ResponseLogix helps dealers solve the top three challenges facing their internet sales departments: the speed and quality of the initial response to internet leads, the impact and consistency of ongoing follow-up, and the effectiveness of the internet team’s live communication with the customer. No other solution provides dealers with a proven, robust marketing solution that delivers such significant increases in the conversion of internet leads to sales.

ResponseLogix delivers software as a service (SaaS) technology to auto dealers that engages the customer early in the car buying process and then propels them toward purchase. SmartQuote® delivers a relevant quote response within 10 minutes of internet lead receipt 95% of the time. SmartFollow® automatically follows-up and reactivates leads if the customer doesn’t buy right away. SmartFacts® delivers powerful analytics to help optimize the performance of Internet sales departments. ResponseLogix products are available in 40 US markets for Toyota, Ford, Lincoln-Mercury, Chrysler, Dodge, Jeep, Honda, Lexus, Audi, Acura, Nissan, Infiniti and Hyundai dealers across the US. Additional OEM’s will be supported soon. Additional information is available at www.responselogix.com.