ResponseLogixTM
Closes $5.6 Million in New Funding
Emergence Capital Partners Invests in Leading SaaS
Provider of Automotive Internet Lead Response Technology.
Sunnyvale, Calif – October 26, 2009 – ResponseLogix, Inc., the leading provider
of automotive digital response management software, today announced the closing
of $5.6 million in new funding led by Emergence Capital Partners. The round also
included existing investors GRP Ventures, Shasta Ventures, Belo Corp. and AH Belo
Corp. The funds will be used to further cement ResponseLogix’s leadership in the
growing market for internet lead management services to the auto industry.
“Emergence Capital Partners invested in ResponseLogix because of its market leadership
position, compelling customer value proposition, and the experience and passion
of the management team,” said Jason Green, General Partner at Emergence Capital
Partners. “We have watched ResponseLogix grow its business dramatically during one
of the worst financial and auto industry downturns in history. I can’t wait to see
what happens to this company as the economy rebounds.”
Emergence Capital Partners is the leading venture capital firm focused on cloud-based
business and consumer services companies. In 2002, Emergence Capital was the first
to recognize the power and potential of SaaS to disrupt the technology industry
and invested in some of the most successful companies including Salesforce.com and
SuccessFactors. Their mission is to help build market leading companies in true
partnership with forward thinking entrepreneurs. Today the firm has over $325 million
under management from premiere institutional investors.
“The Emergence team has a proven track record of funding and building market-leading
technology companies, particularly software-as-a-service (SaaS) businesses. As a
SaaS business ourselves, we are delighted to partner with them to accelerate our
growth,” said Tom Mohr, President and CEO of ResponseLogix. “We are also pleased
that existing investors joined Emergence in this financing. The commitment of all
our investors in ResponseLogix further validates our value proposition -- that a
rapid quote response and effective ongoing customer follow-up are the keys to driving
automotive Internet sales.”
About ResponseLogix, Inc.
ResponseLogix delivers software as a service (SaaS) technology to auto dealers so
they can better respond to Internet leads. SmartQuote™ answers Internet leads within
10 minutes, with a price quote on multiple vehicles based on the customer’s make,
model and trim level request. SmartFollow™ helps dealers stay in touch with the
customer with dynamically timed, interactive follow-up emails. SmartFacts™ delivers
powerful analytics to help optimize the performance or Internet sales departments.
The ResponseLogix’s SmartQuote product recently received recognition by Automotive
News Magazine as one of ten featured products in its annual post-National Automobile
Dealers Association convention product review, this year entitled “Cool Stuff at
NADA”. ResponseLogix products are available in 40 US markets for Toyota, Ford, Lincoln-Mercury,
Chrysler, Dodge, Jeep, Honda, Lexus, Audi, Honda, Acura, Nissan, Infiniti and Hyundai
dealers across the US. Additional OEM’s will be supported soon. Additional information
is available at
www.responselogix.com.