When leads start to cool off, SmartFollow works to reactivate them with dynamically timed,
interactive follow up e-mails from your salespeople to find out where the customer is in
the buying cycle. Undecided buyers can also receive e-mails announcing sales or incentive
programs to motivate them to buy.
|
|
Most systems are designed to follow up at a pre-set interval, such as sending an e-mail
five days after the initial customer inquiry – no matter what has happened during that
time frame. But SmartFollow actually tracks the communication between your salesperson
and the customer, including phone and e-mail interaction. If communication with the
customer stops for 72 hours, SmartFollow automatically attempts to reactivate that
buyer by sending e-mails from your sales person.
|
- 32% of buyers take 90 days to purchase
- 30% receive no response from dealers
- 55% receive only one e-mail
|
Internet buyers take their time, so it’s important to stay in touch with them during their
decision-making process. With SmartFollow, car shoppers receive interactive messages,
dynamically timed to reach the customer whenever there is a gap in communications. So as
long as customers remain undecided, ResponseLogix will send them e-mails and keep your
dealership name firmly planted in their minds.
|
|
|
|
|